Industry research indicates that the ability to accept credit cards increases revenue by as much as 23 percent. Broadening your scope of payment methods makes your services or products more readily available to current and potential customers. A main benefit of credit cards is that they are convenient and popular for both customers and merchants. Customers have the power to make purchases that they deem necessary even though they don’t have the cash on hand – and they appreciate the option of an additional convenient way to pay.